Shortlisted Designer Fashion Show: Clara Daguin

Shortlisted Designer Fashion Show for the Grand Prix of the Jury Premiere Vision

The Hyères Festival is a unique platform for emerging design and photography talent that takes place annually at the 1920s cubist Villa Noailles in Hyères, France in April each year. 10 Fashion Designers + 10 photographers participate in concurrent competitions for grants and mentorships with key industry professionals. A jury panel is built each year for the two competitions, headed by prominent designers and joined mostly by retailers, stylists, journalists, and photographers.


This year Clara Daguin was one such finalist and she truly stood apart in the esteemed Hyères Festival, for emerging designers. Her designs were an indubitable mix of fashion and technology. Tremendously talented Clara, was fourth to showcase in the Hyeres fashion show amongst the list of 10 designers.

Clara Daguin finished her Masters of Fashion Design at ENSAD in Paris and holds a Bachelors of Fine Art in Graphic Design from CCA in San Francisco. She previously worked with Margiela, Alexander McQueen, and Hussein Chalayan to name a few. Her creative process is immensely inspired by the Silicon Valley, where she grew up. Due to her impending distance to many of the world’s most influential tech firms she has a deepened desire for hand-made and human aspect in design and innovation. According to her it is essential to keep manual savoir-faire alive and evolving in a world dominated by technology. Ms Daguin is currently based in Paris.

Her collection titled “Body Electric” was showcased this year in the venerated Hyéres Festval 2016 in France. The collection featured ensembles made up of optic fibers and heart sensors. Made of ultrasonically welded polyester, the outfits featured woolen parts, embroidered silk and light-conducting fibers that illuminated parts of the garments. The models wore ear accessories with built-in heart rate monitors. The leather shoes with translucent luminous platforms completed the silhouettes. She believes that technology is an indispensable part of her creative process and is a source of inspiration rather than just a problem-solver. She tries to make technology more human and compatible with more traditional savoir-faire.


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