This evening think-tank followed an afternoon panel discussion focused on sustainability in the industry including Marie-claire Daveu, Carlo Capasa, and Alfonso Canepa.
During this discussion we discussed key traits of what makes the Italian textile mill Canepa noble with regards to sustainability practises:
-It’s ‘SAVEtheWATER‘ campaign
-The concept of keeping it simple and staying grounded
-Doing what you believe in and understand yourself; no green-washing
We then discussed key questions that arose from the afternoon panel that everyone contemplating sustainability in the industry ought to consider:
How do you market sustainability without making it look like green-washing? Do you need to market sustainability? Does it tarnish the reputation of a formidable brand?
What particular level or field of sustainability are you concerned about? Financial? Environmental? Social?
What defines sustainability versus luxury? Is sustainability a luxury? Are the lines between luxury and sustainability blurring?
What is the power and role of the consumer as an active citizen?