Every Spring at the end of April in the South of France, the ‘International Fashion and Photography Festival’ spotlights young promising artists and designers in the fields of fashion and photography. The festival proposes diverse exhibitions, professional panel discussions, networking platform and two competitions. The competitions showcase 10 fashion designers and 10 photographers selected by a jury of professionals in each field. The work of the chosen candidates is presented to the jury prior the festival and the public in either fashion shows (designers) or group exhibitions (photographers).
During the four days of the festival, young fashion designers present to visitors their selected collection in a set-up showrooms at villa Noailles and fashion shows directed by Maïda Gregoiri-Boina. Their proposals are examined and assessed by an attentive jury of industry professionals. Numerous talents revealed by the past festival’s Fashion Competition have since become essential names in the world of fashion: Viktor & Rolf, Gaspard Yurkievich, Sébastien Meunier, Christian Wijnants, Alexandre Matthieu, Stéphanie Coudert, Richard René, Swash, C Neeon, Romain Kremer, Anthony Vaccarello, Julien Dossena, Peter Bertsch, Sandra Backlund, Jean-Paul Lespagnard, Matthew Cunnington, Mareunrol’s, Alexandra Verschueren, Léa Peckre, Céline Méteil, Émilie Meldem…To cite only a prominent few.
The Festival’s tight-knit bonds with the fashion industry are one of its major assets: leading fashion companies sponsor collections production, events, awards, and thus mark their engagement towards young talent. Designers that have taken part in the Festival as members or the jury count Martin Margiela, Hussein Chalayan, Helmut Lang, Jean-Paul Gaultier, Martine Sitbon, John Galliano, Pierre Hardy, Anna Sui, Jean Colonna, Azzedine Alaïa, Ann Demeulemeester, Christian Lacroix, Riccardo Tisci, Haider Ackermann, Kris van Assche, Dries van Noten, Raf Simons…
On the last days of the month of April, as every Spring since 1998, the villa Noailles will once again become the epicentre for emerging photography. There, in the photography section of the Festival de Hyères, ten artist photographers will exhibit their personal conjugation of the verb to see. Hyères defends and praises photographic works that strive for sense, singularity, innovation and uncompromising artistic standards. The bodies of work spotlighted at Hyères are still being born. Yet, the articulateness of their aesthetic stances confidently allows us to bet on their projection into the future. Attentively sorted and short-listed, an imposing lot of nearly 800 worldwide submissions is put under the scrutiny and appraisal of an international jury of professionals that gathers, late January, in Paris. The jury’s choice of the ten photographers to showcase sets in motion an exacting curatorial and production process that will culminate shortly in the unveiling to the public, on the walls of the villa Noailles, of an exciting group exhibition: ten new artistic visions that will help shape the photography of tomorrow.
During the four days of the festival, the selected photographers meet to discuss their exhibited work and ongoing portfolios with the members of the jury. Art dealers, museum curators, art critics, art directors for magazines or advertising agencies, among past Festival jurors we can randomly mention Urs Stahel (Fotomuseum Winterthur), Marloes Krijnen (FOAM, Amsterdam), Dennis Freedman (W, New York), Charlotte Cotton, Glenn O’Brien, Mark Sanders (Another Magazine, London), Marta Gili (Jeu de Paume, Paris), Jörg Koch (032C, Berlin), Frits Gierstberg (Nederlands Fotomuseum, Rotterdam), Kathy Ryan (The New York Times, New York), William Ewing (Musée de l’Élysée, Lausanne), Oliviero Toscani, Erik Kessels (KesselsKramer, Amsterdam), etc.
Agents, art dealers and art directors, all eager to meet new talent, also attend the Festival. The Hyères meetings between artists and jurors render possible an in-depth discussion — elsewhere highly improbable — about the photographer’s work and its potential. An intellectually intense exchange between photographers and key figures of the artistic and commercial spheres, these one to one meetings have often proved fruitful opening for the photographers the doors to different media, from the pages of a magazine to the walls of a museums or an advertising campaigns.
Design Competition, International Festival of Design
The festival brings together exhibitions and exchanges around an international competition open to young designers. In a manner similar to its fashion and photography festival, Design Parade furthers the assistance the villa Noailles and Hyeres Festival provides towards young artists and unites designers, industry professionals, journalists and the public.
For the competition, designers have to send a dossier, that will be shown to the jury in early January. The jury chooses the ten shortlisted designers who will be in Hyères and show their works in villa Noailles in a collective exhibition.
Each selected designer presents their collections to jury, participates in Hyeres Fashion Shows.The jury awards the prizes on Sunday night when the final decisions are made.The rather prestigious prizes features financial awards, support from Premiere Vision and such founds as Chloe and Chanel. Read more details in Competition.